About
Highly empathetic and results-driven Experience Design Professional with over 7 years of expertise in crafting logical and human-centered digital products. Excelling in complex problem-solving, Aatif leverages deep user research and design strategy to drive measurable improvements in critical metrics and deliver end-to-end user experiences from concept to final design.
Work
ZENSAR
|SR. UX DESIGNER
Not Provided, Not Provided, India
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Summary
Led a team of 5 UX/UI Designers to create and deliver digital solutions for a major networking company, significantly increasing critical user experience metrics.
Highlights
Led a team of 5 UX/UI Designers, delivering impactful digital solutions for one of the world's largest networking companies.
Spearheaded comprehensive user research initiatives, developed robust design strategies, and built scalable design systems.
Achieved a 29% increase in critical user experience metrics, directly impacting 4.3 million users through enhanced design.
Contributed to the wider design community by establishing and promoting standards for accessibility and age-appropriate design.
L&T INFOTECH
|SR. UX DESIGNER
Not Provided, Not Provided, India
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Summary
Managed market research, brand management, and customer visit experiences, collaborating cross-functionally to design and implement digital solutions.
Highlights
Conducted extensive market research, managed brand initiatives, and enhanced customer visit experiences to improve engagement.
Collaborated closely with CFO and PR teams to design and launch the company's website, aligning with strategic long-term and short-term goals.
Designed and facilitated the development of an interactive dashboard for real-time monitoring of complex oil rig operations.
Not Provided, Not Provided, India
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Summary
Designed end-to-end user experiences for multiple in-house products, ensuring platform consistency and managing all graphic and communication assets for a startup acquired by Ola.
Highlights
Designed and delivered end-to-end user experiences for multiple in-house products, enhancing usability and user satisfaction.
Ensured platform-wide consistency by developing comprehensive documentation for use cases and UI elements.
Served as the sole designer for a startup (acquired by Ola), overseeing the ideation and execution of all graphics and communication assets.
Education
JDIET
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B.Tech
Electronics Engineering
Awards
Annual Star Achiever
Awarded By
Zensar
Recognized for outstanding performance and significant contributions during the year.
Quarterly Best Performer
Awarded By
Zensar
Awarded for exceptional performance and exceeding targets in the third quarter.
Quarterly Best Performer
Awarded By
Zensar
Recognized for strong performance and impactful contributions in the first quarter.
Skills
UX Design & Research
User Research, Information Architecture, Wireframing & Rapid Prototyping, Usability Testing, Interaction Design, Visual Design, Accessibility Compliance, Design Systems.
Facilitation & Collaboration
Workshop Facilitation, Sprint Facilitation, Cross-functional Collaboration, Community Building.